Target audience focus group

We found that they like our genre but they hated seeing naked people. They also said that they like the music to be upbeat and the music video to show people partying and having a good time because it makes you feel better and want to start dancing. In a Madness video they like to see old skhool partying, humor - people being silly because they said "I think that is what the band is about". They want the music video to have a story line rather than just performance based. Billie said that "disjuncture works well when it is done properly", they said that having a story line allows you to relate to the lyrics. We pitched our idea of having different themes in different rooms, Billie said: "if different themes are done properly then it would look quite good but if not then it would be messy". Vanessa and Sally both chose one theme. They liked the idea of having different eras in different rooms and if we could pull off the themes of Alice in Wonderland etc. then it will look really good.