Artist Permission
A screenshot of me asking the artist for permission to use their song on behalf of my group.
Friday, 28 June 2013
Wednesday, 26 June 2013
Pitch and feedback
Feedback
The feedback that we got as a whole was very good. Our class told us to make sure that the video is nothing like the original because of the fact that is is a well known song . And our teacher told us the same thing and also to maybe add in a basic concept such as show the difference in family life through out the years because this will still show a busy house and will still be a good conceptual idea this would be good because the song is based on family life . Jess Bell who is a student in my class also stated to us that we should make sure that we do not follow the lyrics but over all every one said that they likes how original the idea was and they liked the locations and ideas that we showed them .
Tuesday, 25 June 2013
Reception theory
In the 1980's and 1990's work was done on the way that individuals received and interpreted texts and how their individual circumstances such as gender, age and class affected these readings . This work was based on Stuat Halls encoding and decoding model of the relationships between text and audiences. The test is encoded by the producer, and decoded by the reader which is us as an audience. But there can be different between how the different people read these codes.
By using recognized codes and conventions and by drawing on audiences expectations relating to aspects such as gender and the use of stars, the producers can position the audience and create a certain amount of agreement on what code meet this is known as a preferred reading .
By using recognized codes and conventions and by drawing on audiences expectations relating to aspects such as gender and the use of stars, the producers can position the audience and create a certain amount of agreement on what code meet this is known as a preferred reading .
Uses and gratification theory
The uses and gratification theory is a theory that asks people what they do with the media rather than what the media does with people (Katz 1959 ) .
It assumes that members of the audience take an active role in interpreting media into their lives this means that people are responsible for the media they watch because they watch it to match their needs .
Lasswell suggested that media texts had the following functions for people in society;
It assumes that members of the audience take an active role in interpreting media into their lives this means that people are responsible for the media they watch because they watch it to match their needs .
Lasswell suggested that media texts had the following functions for people in society;
- Surveillance
- Correlation
- entertainment
- cultural transmission
Bulmer and Katz expanded on this theory in 1974 and stated that individuals used media texts for their own purposes;
- Diversion- To escape from everyday problems and routines .
- Personal relationships- Using media for emotions and interactions this can mean looking at a piece of media and relating it to their family life.
- Personal identity- Learning behaviour and values from texts .
- Surveillance- Information which could be useful in their day to day life such as watching the weather and sports .
Monday, 24 June 2013
Early ideas; Tedorov Theory and Matt Kiel
Before deciding on ideas for our music video we decided to look at Tedorov's theory of the five stages to a music video ( Equilibrium/Disequilibrium) ;
Matt Kiel
Matt Keil believes that there are three types of music videos;
- Equilibrium- State of normality
- Disruption- Something goes wrong
- Recognition- Recognizes that something has gone wrong
- Repairs- Try's t fix the problem that went wrong
- New Equilibrium- back to stage one
Matt Kiel
Matt Keil believes that there are three types of music videos;
- Performance based video- This is a video that features the band or artist performing the song through a lot of the video this is normally through out a lot of the video and is used by some one who has a low budget .
- Narrative based video- This is a video that includes footage that tells a story and is usually used to show a relationship between two people. It normally has a fictional protagonist which is played by the actor or singer which is solely created for the music video. These videos normally relate to Tedorov's theory.
- Concept based video- This s video which are based around one idea or concept . These videos are different ad unusual and usually use different editing techniques and ideas all together . Concept based video can draw in the audiences attention and normally stick in the audiences mind because of how different they are but t s not very often that you will see a purely conceptual video .
We decided that we did not want to use this Tedorov's theory in our music video due to the fact that we do not want a story line, we want it to be disjunctive but performance based because we all decided that we were bored of seeing a story line about love .
Results from Target audience questionnaire
Target Audience Research
We decided to do a questionnaire and give it to adults and people in our own age group.
We found that everyone but 3 chose indie rock as their favourite genre and everyone in the age group 31+ chose indie rock.
They like this genre because of the lyrics and melody.
All together they like videos to have a narrative and also performance based.
All except for 1 preferred the music to be upbeat.
We found that people are bored of seeing fighting, half naked women and boybands who talk about love.
Not one person had the same favourite music video but everyone liked a video that was more upbeat and bright with a storyline but performance based.
After looking at the information we collected, as a group we spoke about our ideas and how they would attract our target audience. Our original idea didn't really have a narrative, it was just a lot of people having a good time. But after speaking we have come up with a new conceptual idea where we show different eras in different rooms rather than just people doing different things. We then went further to say that in the separate rooms/houses we could show families rather than friends and then as it goes through the eras it shows how the fashion has changed over time by using different famous movies and themes that every one will know such as Greece and Alice in wonderland , things such as changes in the position of women and technology. I think this will make our video more interesting as it is an unique idea.
We interviewed people from both lower class and middle class who are into sca music and love madness songs and also like the ideas for our music video, we interviewed them on the bbc class calculator so that we could see exactly what class they are in so that we know what class to aim our music video towards. After doing the class calculator we realized that we should be aiming our music video towards the lower and middle classes because they had some good percentages and have a wide audience . First of all interviewed Julie Hordon who likes Madness songs and likes our music video idea and her social class came up as established middle class . And we then interviewed Sally Baily and her class came up as traditional working class . We also interviewed Mel Nicholson and she traditional middle class . We found that these had high percentages and would be aimed towards a more global audience which is what we wanted .
We found that everyone but 3 chose indie rock as their favourite genre and everyone in the age group 31+ chose indie rock.
They like this genre because of the lyrics and melody.
All together they like videos to have a narrative and also performance based.
All except for 1 preferred the music to be upbeat.
We found that people are bored of seeing fighting, half naked women and boybands who talk about love.
Not one person had the same favourite music video but everyone liked a video that was more upbeat and bright with a storyline but performance based.
After looking at the information we collected, as a group we spoke about our ideas and how they would attract our target audience. Our original idea didn't really have a narrative, it was just a lot of people having a good time. But after speaking we have come up with a new conceptual idea where we show different eras in different rooms rather than just people doing different things. We then went further to say that in the separate rooms/houses we could show families rather than friends and then as it goes through the eras it shows how the fashion has changed over time by using different famous movies and themes that every one will know such as Greece and Alice in wonderland , things such as changes in the position of women and technology. I think this will make our video more interesting as it is an unique idea.
We interviewed people from both lower class and middle class who are into sca music and love madness songs and also like the ideas for our music video, we interviewed them on the bbc class calculator so that we could see exactly what class they are in so that we know what class to aim our music video towards. After doing the class calculator we realized that we should be aiming our music video towards the lower and middle classes because they had some good percentages and have a wide audience . First of all interviewed Julie Hordon who likes Madness songs and likes our music video idea and her social class came up as established middle class . And we then interviewed Sally Baily and her class came up as traditional working class . We also interviewed Mel Nicholson and she traditional middle class . We found that these had high percentages and would be aimed towards a more global audience which is what we wanted .
Sunday, 23 June 2013
Target audience member profile
I have interviewed two people for this piece of target audience research mainly because we would like to make a song that is from the 80's more popular for the teenagers and adults from the 1990's . The peoples names that i am going to interview are Megan Johnson who is on the right and who is 17 years old from a ow class back ground who is also a student and Clinton Maure who is on the left and who is 46 years old who is middlle class and does not work at the moment. I have chosen to ask these two people because they are both from a different age group but both like the genre sca/ indie rock which i think will give us some interesting ideas for our music video . By interviewing these two i think it will give us some good ideas for our music video . To do this i am going to ask them some questions which are relevant to my chosen genre and i am also going to ask them what their hobbies and interests are so that i can have some ideas on what to include into my music video;
What sca/ indie rock videos do you like ? Why?
Megan- I'm a big fan of The Specials - Ghost Town and The King Blues - Does Anybody Care About Us? because I like the political messages they emulate and the symbolism included in their videos.
Clinton- I like The Kooks-She moves in her own way. I like this because it is catchy and upbeat .
What do you like to see in a sca//indie rock video? Why?
Megan- Symbolism and hidden meanings because I think it adds more depth to the video.
Clinton- I like to see relevance to the video of the song otherwise it doesn't make sense.
What don't you like to see in a music video? Why?
Megan- Conspicuous consumption - the overuse of flashy brands/cars/etc because it detracts the attention of the audience to things that are almost completely irrelevant to the song.
Clinton- I like to see dancing and good times in a music video , I like it to be upbeat.
What would you like to see more of in a music video? Why?
Megan- Promotion of the artist and obscure camera angles because it keeps the audience engaged with the video.
Clinton- More of a performance based video because i like to know who the artist is.
Which artist from the genre sca/indie rock music is your favorite ? Why?
Megan- I like ska artists such as The Specials, The King Blues, and Madness because I think they are ideal representations of the 'ska' genre. I also like indie/rock bands such as The Strokes and The Libertines because the passion and furore that is prevalent in their music is rare to find in mainstream culture in recent years.
Clinton- The Killers because i like how they sing .
Do you prefer upbeat music videos or slow ? Why?
Megan- I think the beat of the music is irrelevant - as long as the editing is at the same pace as the tempo of the song then any timing can be equally effective.
Clinton- I prefer upbeat music videos because it keeps me entertained .
What are your hobbies? Why?
Megan- I like singing, playing guitar, reading, and writing.
Clinton- I love to sing and do karaoke because it is empowering and i enjoy it .
Who is your favourite artist? Why?
Megan- It changes a lot but at the minute it's The Velvet Underground because their influence reaches far beyond the music itself - almost every band circulating at any point in time since their separation can be directly linked back to The Velvet Underground.
Clinton- Hall and Oats, because i enjoy their music .
What clothes (Including brands) do you like to wear ? Why?
Megan- As a member of society who is not particularly wealthy, most of my clothes tend to be from 'cheap' shops such as Primark, however, when I can afford it I also like to wear Fred Perry but they're not cheap!
Clinton- Jeans and a polo shirt with no specific brand because i like the way that they look .
Are these cloths from a particular year such as the 1980's?
Megan- Yes, they are. The working classes in the 80s were at rock bottom of the social hierarchy and therefore had to buy whatever clothes were available at a cheap enough price too.
Clinton- No they are not .
What locations do you like to see in music videos? Why?
Megan- A variety because it keeps the audience interested.
Clinton-
What themes do you like to see in music videos ? Why?
Megan- I like to see themes that can be interpreted in different ways so that the video makes a lasting impression on the audience.
Clinton- Dancing, singing and half naked women because it keeps me interested in the video. It gives me something to look at if the song is rubbish .
Would you like to see bright clothing in a music video?
Megan- Yes but it would be dependent on the tone of the song.
Clinton- Yes because it does not look boring .
Would you rather a music video have a story line or not ? Why?
Megan- Often it can be interesting to have a narrative in the video but again - depending on the tone of the son, sometimes a key concept can be as effective.
Clinton- I would prefer a music video to have a story line because it make the video more interesting and shows thought on what they have produced .
Target audience demographics
Our group looked at what target audience we would have and what target audience we would like to have;
AGE- The age range of our chosen song would normally be 20-50 year olds because of how old the song is and because of the genre as the genre sca in particular is well known from the 80's and so is the indie rock genre although the indie rock genre has carried on through the different generations so is well known to teenagers . Although the target audience back in the 80's would be teenagers and young adults (16-25) We would like our music video to be aimed for an age range of between 16-50, we think that we could do this because of how well known the song is but also because of the fun, crazy and humorous factors that occur in our video.
Gender- The gender of the genre sca/ indie rock is male and female because of its fun and random music its self and the videos it appeals to both . Although women are thought to like it more because of the males that are usually the artists . We would like to keep our video as a mixture of genders so that it appeals to a wider audience .
Class- The typical class for this genre is lower and middle classes because the higher classes would sometimes not agree with the things that go on in the videos, back in the 80's the video would still be aimed at the lower and middle classes because of the fun nature of the songs. The songs would normally of been played at dance parties where as now a days it would not be played at dance parties because the teenagers and young adults would not be familiar with the genre sca which is why we want to make the video fun and modern because this will draw in the younger audiences attentions .
AGE- The age range of our chosen song would normally be 20-50 year olds because of how old the song is and because of the genre as the genre sca in particular is well known from the 80's and so is the indie rock genre although the indie rock genre has carried on through the different generations so is well known to teenagers . Although the target audience back in the 80's would be teenagers and young adults (16-25) We would like our music video to be aimed for an age range of between 16-50, we think that we could do this because of how well known the song is but also because of the fun, crazy and humorous factors that occur in our video.
Gender- The gender of the genre sca/ indie rock is male and female because of its fun and random music its self and the videos it appeals to both . Although women are thought to like it more because of the males that are usually the artists . We would like to keep our video as a mixture of genders so that it appeals to a wider audience .
Class- The typical class for this genre is lower and middle classes because the higher classes would sometimes not agree with the things that go on in the videos, back in the 80's the video would still be aimed at the lower and middle classes because of the fun nature of the songs. The songs would normally of been played at dance parties where as now a days it would not be played at dance parties because the teenagers and young adults would not be familiar with the genre sca which is why we want to make the video fun and modern because this will draw in the younger audiences attentions .
Friday, 14 June 2013
Song choice
We have chosen the song Our house by Madness, we chose this song because it was a song that we all enjoyed and whilst listening to the song a lot of ideas popped into all of our heads . We feel like we could work well doing this song and that we could add a lot of ideas .
The lyrics to this song is ;
Father wears his Sunday best
Mother's tired she needs a rest
The kids are playing up downstairs
Sister's sighing in her sleep
Brother's got a date to keep
He can't hang around
Our house, in the middle of our street
Our house, in the middle of our ...
Our house it has a crowd
There's always something happening
And it's usually quite loud
Our mum she's so house-proud
Nothing ever slows her down
And a mess is not allowed
Our house, in the middle of our street
Our house, in the middle of our ...
Our house, in the middle of our street
Our house, in the middle of our ...
Something tells you that you've got to get away from it
Father gets up late for work
Mother has to iron his shirt
Then she sends the kids to school
Sees them off with a small kiss
She's the one they're going to miss
In lots of ways
Our house, in the middle of our street
Our house, in the middle of our ...
I remember way back then when everything was true and when
We would have such a very good time such a fine time
Such a happy time
And I remember how we'd play simply waste the day away
Then we'd say nothing would come between us two dreamers
Father wears his Sunday best
Mother's tired she needs a rest
The kids are playing up downstairs
Sister's sighing in her sleep
Brother's got a date to keep
He can't hang around
Our house, in the middle of our street
Our house, in the middle of our street
Our house, in the middle of our street
Our house, in the middle of our ...
Our house, was our castle and our keep
Our house, in the middle of our street
Our house, that was where we used to sleep
Our house, in the middle of our street
Our house, in the middle of our street
The lyrics to this song is ;
Father wears his Sunday best
Mother's tired she needs a rest
The kids are playing up downstairs
Sister's sighing in her sleep
Brother's got a date to keep
He can't hang around
Our house, in the middle of our street
Our house, in the middle of our ...
Our house it has a crowd
There's always something happening
And it's usually quite loud
Our mum she's so house-proud
Nothing ever slows her down
And a mess is not allowed
Our house, in the middle of our street
Our house, in the middle of our ...
Our house, in the middle of our street
Our house, in the middle of our ...
Something tells you that you've got to get away from it
Father gets up late for work
Mother has to iron his shirt
Then she sends the kids to school
Sees them off with a small kiss
She's the one they're going to miss
In lots of ways
Our house, in the middle of our street
Our house, in the middle of our ...
I remember way back then when everything was true and when
We would have such a very good time such a fine time
Such a happy time
And I remember how we'd play simply waste the day away
Then we'd say nothing would come between us two dreamers
Father wears his Sunday best
Mother's tired she needs a rest
The kids are playing up downstairs
Sister's sighing in her sleep
Brother's got a date to keep
He can't hang around
Our house, in the middle of our street
Our house, in the middle of our street
Our house, in the middle of our street
Our house, in the middle of our ...
Our house, was our castle and our keep
Our house, in the middle of our street
Our house, that was where we used to sleep
Our house, in the middle of our street
Our house, in the middle of our street
Monday, 10 June 2013
Wednesday, 5 June 2013
My group
The first stage of A2 media is to decide which group i am going to go in, because of some conflict in last years group i have decided to work with two people who i get on with and that i work well with . I have decided to work with Lillie Cram and Gemma Green mainly because i work very well with Gemma because we motivate each other and our ideas do not clash so this will avoid conflict .
Brief
A promotion package for the release of an album, to include a music promo video, together the following two options:
- A digipak for the album’s release;
- A magazine advertisement for the digipak.
Monday, 3 June 2013
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