We decided to do a questionnaire and give it to adults and people in our own age group.
We found that everyone but 3 chose indie rock as their favourite genre and everyone in the age group 31+ chose indie rock.
They like this genre because of the lyrics and melody.
All together they like videos to have a narrative and also performance based.
All except for 1 preferred the music to be upbeat.
We found that people are bored of seeing fighting, half naked women and boybands who talk about love.
Not one person had the same favourite music video but everyone liked a video that was more upbeat and bright with a storyline but performance based.
After looking at the information we collected, as a group we spoke about our ideas and how they would attract our target audience. Our original idea didn't really have a narrative, it was just a lot of people having a good time. But after speaking we have come up with a new conceptual idea where we show different eras in different rooms rather than just people doing different things. We then went further to say that in the separate rooms/houses we could show families rather than friends and then as it goes through the eras it shows how the fashion has changed over time by using different famous movies and themes that every one will know such as Greece and Alice in wonderland , things such as changes in the position of women and technology. I think this will make our video more interesting as it is an unique idea.
We interviewed people from both lower class and middle class who are into sca music and love madness songs and also like the ideas for our music video, we interviewed them on the bbc class calculator so that we could see exactly what class they are in so that we know what class to aim our music video towards. After doing the class calculator we realized that we should be aiming our music video towards the lower and middle classes because they had some good percentages and have a wide audience . First of all interviewed Julie Hordon who likes Madness songs and likes our music video idea and her social class came up as established middle class . And we then interviewed Sally Baily and her class came up as traditional working class . We also interviewed Mel Nicholson and she traditional middle class . We found that these had high percentages and would be aimed towards a more global audience which is what we wanted .
We found that everyone but 3 chose indie rock as their favourite genre and everyone in the age group 31+ chose indie rock.
They like this genre because of the lyrics and melody.
All together they like videos to have a narrative and also performance based.
All except for 1 preferred the music to be upbeat.
We found that people are bored of seeing fighting, half naked women and boybands who talk about love.
Not one person had the same favourite music video but everyone liked a video that was more upbeat and bright with a storyline but performance based.
After looking at the information we collected, as a group we spoke about our ideas and how they would attract our target audience. Our original idea didn't really have a narrative, it was just a lot of people having a good time. But after speaking we have come up with a new conceptual idea where we show different eras in different rooms rather than just people doing different things. We then went further to say that in the separate rooms/houses we could show families rather than friends and then as it goes through the eras it shows how the fashion has changed over time by using different famous movies and themes that every one will know such as Greece and Alice in wonderland , things such as changes in the position of women and technology. I think this will make our video more interesting as it is an unique idea.
We interviewed people from both lower class and middle class who are into sca music and love madness songs and also like the ideas for our music video, we interviewed them on the bbc class calculator so that we could see exactly what class they are in so that we know what class to aim our music video towards. After doing the class calculator we realized that we should be aiming our music video towards the lower and middle classes because they had some good percentages and have a wide audience . First of all interviewed Julie Hordon who likes Madness songs and likes our music video idea and her social class came up as established middle class . And we then interviewed Sally Baily and her class came up as traditional working class . We also interviewed Mel Nicholson and she traditional middle class . We found that these had high percentages and would be aimed towards a more global audience which is what we wanted .
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