Brand identity is a name, term, symbol, design or feature that identifies a product differently to other products . The design may use a picture to let the audience know that it is their product and they will put this picture on every single one of their products so that the audience know who it is produced by .
Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important technique that puts a money value to a brand, and allows people to make more money.(e.g. Brands such as Ralph Lauren get lots of money for their products because of its picture of some one playing Polo on a horse) And this creates more money for the brand owners. 
You can see from these photos some of the products from Ralph Lauren, the Horse Polo is on each product no matter what the product is e.g as you can see it is on Glasses, perfume and clothing . When ever we see the Horse Polo on anything we automatically know that it belongs to Ralph Lauren . Because of the identity of the brand, this is because it is familiarized as an
expensive and popular brand .
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