Target audience member profile

I have interviewed two people for this piece of target audience research mainly because we would like to make a song that is from the 80's more popular for the teenagers and adults from the 1990's . The peoples names that i am going to interview are Megan Johnson who is on the right and who is 17 years old from a ow class back ground who is also a student and Clinton Maure who is on the left and who is 46 years old who is middlle class and does not work at the moment. I have chosen to ask these two people because they are both from a different age group but both like the genre sca/ indie rock which i think will give us some interesting ideas for our music video . By interviewing these two i think it will give us some good ideas for our music video . To do this i am going to ask them some questions which are relevant to my chosen genre and i am also going to ask them what their hobbies and interests are so that i can have some ideas on what to include into my music video;

What sca/ indie rock videos do you like ? Why?
Megan-  I'm a big fan of The Specials - Ghost Town and The King Blues - Does Anybody Care About Us? because I like the political messages they emulate and the symbolism included in their videos.
Clinton- I like The Kooks-She moves in her own way. I like this because it is catchy and upbeat .

What do you like to see in a sca//indie rock video? Why?
Megan- Symbolism and hidden meanings because I think it adds more depth to the video.
Clinton- I like to see relevance to the video of the song otherwise it doesn't make sense. 

What don't you like to see in a music video? Why?
Megan- Conspicuous consumption - the overuse of flashy brands/cars/etc because it detracts the attention of the audience to things that are almost completely irrelevant to the song.
Clinton- I like to see dancing and good times in a music video , I like it to be upbeat.

What would you like to see more of in a music video? Why?
Megan- Promotion of the artist and obscure camera angles because it keeps the audience engaged with the video.
Clinton- More of a performance based video because i like to know who the artist is.

Which artist from the genre sca/indie rock music is your favorite ? Why?
Megan- I like ska artists such as The Specials, The King Blues, and Madness because I think they are ideal representations of the 'ska' genre. I also like indie/rock bands such as The Strokes  and The Libertines because the passion and furore that is prevalent in their music is rare to find in mainstream culture in recent years.
Clinton- The Killers because i like how they sing .

Do you prefer upbeat music videos or slow ? Why?
Megan- I think the beat of the music is irrelevant - as long as the editing is at the same pace as the tempo of the song then any timing can be equally effective.
Clinton- I prefer upbeat music videos because it keeps me entertained .

What are your hobbies? Why?
Megan- I like singing, playing guitar, reading, and writing.
Clinton- I love to sing and do karaoke because it is empowering and i enjoy it . 

Who is your favourite artist? Why?
Megan- It changes a lot but at the minute it's The Velvet Underground because their influence reaches far beyond the music itself - almost every band circulating at any point in time since their separation can be directly linked back to The Velvet Underground.
Clinton- Hall and Oats, because i enjoy their music .

What clothes (Including brands) do you like to wear ? Why?
Megan- As a member of society who is not particularly wealthy, most of my clothes tend to be from 'cheap' shops such as Primark, however, when I can afford it I also like to wear Fred Perry but they're not cheap!
Clinton- Jeans and a polo shirt with no specific brand because i like the way that they look .

Are these cloths from a particular year such as the 1980's?
Megan- Yes, they are. The working classes in the 80s were at rock bottom of the social hierarchy and therefore had to buy  whatever clothes were available at a cheap enough price too.
Clinton- No they are not .

What locations do you like to see in music videos? Why?
Megan- A variety because it keeps the audience interested.
Clinton-

What themes do you like to see in music videos ? Why?
Megan- I like to see themes that can be interpreted in different ways so that the video makes a lasting impression on the audience.
Clinton- Dancing, singing and half naked women because it keeps me interested in the video. It gives me something to look at if the song is rubbish .

Would you like to see bright clothing in a music video?
Megan- Yes but it would be dependent on the tone of the song.
Clinton- Yes because it does not look boring .

Would you rather a music video have a story line or not ? Why?
Megan- Often it can be interesting to have a narrative in the video but again - depending on the tone of the son, sometimes a key concept can be as effective.
Clinton- I would prefer a music video to have a story line because it make the video more interesting and shows thought on what they have produced .